Adding popups to Instapage & Instapage popup alternatives

I’ve been building landing pages on Instapage for my Shopify-focused store, and while I love their layout editor, the built-in popup tool feels really limited.

No advanced targeting, weak A/B testing, and only “on-click” triggers?? :grimacing: Not ideal.

So I started looking into Instapage popup alternatives that would give me more control—like teaser popups, scroll-based triggers, and multi-platform support. Anyone here using third-party tools like Popupsmart or Poptin for Instapage popups?

Would love to hear what worked best for you and how to integrate it properly.

How to Create a Instapage Popup with Popupsmart?

By following these steps, you can create an Instapage popup with Popupsmart quickly:

1. Create a Popupsmart account and sign in.

2. To obtain your unique embed code, click the “Embed Code.”

3. The Popupsmart embed code will be displayed in a modal. Copy your embed code to the clipboard.

4. Go to your Instapage website from the “Landing Pages” section and click on the “Edit Design” part.

5. From the “Settings” section, select “HTML/CSS.”

6. Paste your embed code to the “Body” part and click on the “Save” and “Update” buttons.

7. Next, go to your Popupsmart dashboard and click the “Websites” part under your profile.

8. To add your Instapage website, click the “New website” button.

9. Enter your Instapage website in the “Add a new website” section, then click “Save.”

For further details about the verification of your website, see How to Verify Your Website.

10. To create a popup campaign, go to your dashboard and click the “New Campaign” button.

11. Create your popup campaign and adjust it, considering your needs. Then, click the “Publish” button on the left-hand panel when done.

12. Then, you will see a modal that says “Successfully Published.”

  1. Start native if triggers are simple - Instapage now covers the three most common behavioural triggers; no extra cost or script overhead.
  2. Choose a third-party builder when you need…
  • Gamified wheels (Popupsmart, Poptin)
  • Lifetime pricing and deep segmentation (ConvertBox)
  • HTML-element-level display logic (Sleeknote)
  1. Embed scripts once at workspace level to avoid forgetting them on cloned pages.
  2. Re-test web-vitals after adding any script, Pay special attention to Total Blocking Time (TBT) rather than just LCP, because pop-up builders often deliver heavy editors alongside front-end JS.