Hey everyone! I’m diving into lead generation optimization and I’m looking to add Popupsmart popups via Google Tag Manager (GTM).
I use GTM for tracking scripts already, so it feels like a clean way to handle popups too.
Has anyone done this successfully? Could you share your process? I’d love to avoid any hiccups. Thanks in advance! 
Hey itsfonseca! Great to see you exploring Popupsmart + GTM and I’d be happy to walk you through this.
By following the steps below, you will manage to add Popupsmart Embed Code via Google Tag Manager:
1. Log into your Popupsmart account. Click “Embed Code” on the left sidebar and choose “GTM” as the category. Copy the code from the modal with “Copy to clipboard”.
2. On another tab, go to your GTM account and choose “Add a new tag” on the dashboard.
3. Name your tag on the Untitled Tag and click “Tag Configuration.”
4. To enter your Popupsmart embed code, you need to choose “Custom HTML”.
5. Then, paste your embed code for the empty HTML field.
6. Scroll down to click Triggering and “All pages”. Choosing “All Pages” helps you make Popupsmart work on all your pages.
→ For Targeting Specific Pages with GTM:
After clicking Triggering, choose the “+” icon in the upper-right corner.
For the Trigger Configuration, choose “Page view” as the trigger type.
Choose “Some Page Views” and customize the conditions. Then, don’t forget to “Save.”
7. Once you have completed all the configurations, Submit all the changes.
8. Finally, you need to click on “Publish”.
Pro Tip: You don’t need any coding skills. GTM keeps everything organized without altering your site code directly.
Here’s official guide with visuals:
How to Add Popupsmart Embed Code via Google Tag Manager
Let me know if you run into anything!
One thing I’d add:
If you want popups to appear only on product pages, here’s what I did:
/products/That way, it doesn’t interrupt users on your homepage or blog.
Because Popupsmart is script-based, it doesn’t slow down page load. Just make sure to publish the GTM container and clear your cache.
Works beautifully.
I’m Amari—ecomm nerd and food lover 
. I added Popupsmart to my Shopify site using GTM, and I was skeptical at first.
But it turned out to be:
Super easy
Non-intrusive
Very targeted
I followed this guide here → Popupsmart GTM Guide
I also ran A/B tests with:
My email signups went up by 27% after 2 weeks.
TIP: Customize the design with Popupsmart’s builder before embedding.
Love how it doesn’t require dev support. GTM + Popupsmart = match made in marketing heaven.
Hey crew—Dean here. Father of two, branding freak, and small business hustler.
I used Popupsmart on my car detailing site. My approach:
Result: 40+ new leads/month with minimal effort.
I strongly recommend not adding it to every page unless you’re running a specific campaign.
Use Trigger Conditions in GTM to only show on:
/contact-us/book-serviceMakes it feel more contextual and less spammy.
Sup everyone! I’m Lea and I run a gaming blog. I used Popupsmart with GTM to:
Promote giveaways
Collect emails for beta game invites
Display affiliate links on RPG gear
Here’s what worked for me:
/events/giveaway2025/reviews/*I like how Popupsmart supports targeting rules like:
You can explore all the targeting features here:
Popupsmart Targeting Features
Popupsmart’s drag-and-drop editor is solid. I suggest:
From GTM side, make sure your:
You can test your tag before it goes live using GTM Preview Mode. Here’s how:
Tag Assistant Preview Tool
Keep it lean, elegant, and smart!
I travel a lot, but still run popups for a few niche blogs. GTM makes life easier. I can manage everything remotely.
Quick tips for the remote/nomad peeps:
- Use Google Tag Manager’s mobile preview to make sure your popups look good on phones.
- Set up country-specific rules in Popupsmart to run geo-targeted popups.
Eg: Run “Spring Sale” popups in Europe only.
Here’s a resource to learn more:
As someone who writes popup copy:
KEEP YOUR MESSAGE:
I use Popupsmart’s pre-built templates and tweak the message for:
