Hey everyone, Burak here 
I’ve just started using Mailchimp for email marketing and want to grow my list faster with popups. I heard Popupsmart makes integration super easy, but I’m not sure where to start. Has anyone here used it? Would love to hear real experiences, step-by-step tips, and any lessons you learned along the way!
Hi Burak! Yes, I’ve used Popupsmart with Mailchimp for my e-commerce site and it’s honestly one of the simplest yet smartest ways to capture leads. Here’s how I did it step-by-step:
How to Connect Mailchimp with Popupsmart:By following the steps below, you can connect your Mailchimp account with Popupsmart popup builder in just a few minutes.
To start the integration process, you need to have some default features
1. Sign up to your Popupsmart account and create a new campaign. Then, choose a popup with a form input element or a blank popup to add a form input element on the Customize step.
A form input element helps you collect data. The integration helps you pull them with the related CRM, so you must know that the data collected is only available on your Popupsmart and Mailchimp accounts.
2. To find the “Integration,” you need to click the form element you add, and then you need to “+ Add integration.”
3. Then, find Mailchimp and click “Connect”.
4. For the Setup, you need to select API or “Add new Mailchimp API.”
5. Now, it’s time to log in to your Mailchimp account with your account information. When you view your dashboard, click on your profile at the bottom of the left-side menu and select “Account & billing.”
6. Then, click the “Extras” tab and navigate to “API keys”.
7. Next, click the “Create A / New Key” button to create a new API key.
8. Generate API Key Name for your API.
9. Your API key is ready. You can copy it to use on the Popupsmart dashboard.
10. Turning back to the Popupsmart dashboard, paste the API key you have copied on your Mailchimp account. Then, click “Save” to continue.
11. On the Details, before clicking “Next,” select your list for the details from the dropdown.
12. You can fill in the blanks in Match fields according to the data you want to have and click “Save.”
These fields may change according to the elements you include.
Form Field: It is used if you put form elements in your popup. If you don’t use any form element, you will see ‘No options’ on the dropdown.
System Field: You need to choose your option based on what you demand to get as data. For example, you can get the Browsers or Devices of the people who filled the popup.
API Field: You can transfer the data you sent to Popupsmart JS API with the integration again. You can get your data from your Mailchimp account.
Static Field: You need to determine the specific data you want. For example, you may want to have sales or downgrades so that you can put them as ‘sales’ or ‘downgrade.’
After saving, your integration is ready!
The status of your integration is on by default, and you can change it by clicking on the three-dot and toggling on/off the status.
Note: Another possibility to integrate your popup campaign with Mailchimp is the Settings part. You can follow the same process to make the integration.
I also learned that it’s crucial to match the form fields properly or you might miss subscriber data. Hope this helps! 
Adding on to what Michelle said – you DON’T need to know any coding at all. Just paste the JavaScript embed code Popupsmart gives you into your website’s tag or manage it via Google Tag Manager. Super clean.
Also: Popupsmart supports real-time API field mapping, static fields, and even browser/device targeting – all of which are great if you want to personalize.
For devs: If you prefer a more advanced stack, you could also sync Mailchimp with Segment – which allows you to update custom traits and use Mailchimp as a destination. This avoids manual API pings!
Hey folks!
I wanted to share my quick breakdown of popup types I tested for Mailchimp using Popupsmart:
Types of Popups That Work with MailchimpNewsletter Sign-up Popups – Great for homepage visitors.
Exit-Intent Popups – Triggered when the user is about to leave.
Cart Abandonment Popups – Use with Shopify & Mailchimp combo.
Timed Popups – Appear after a few seconds on-site.
Scroll-Triggered Popups – Appear when someone scrolls 50% down.
Popupsmart supports them all and lets you assign targeting rules, which improved my conversion rate by 3.7%.
If you’re doing e-commerce, you might want to explore Mailchimp’s deeper eCommerce automations too.
Loving the discussion here! I’m Dean and here’s a slightly different angle:
I wanted to sync Mailchimp with my internal CRM system and found this fantastic tool: Coupler.io
Use Case: Syncing Mailchimp with Local Database (via Coupler.io)Great for automating Mailchimp data to Google Sheets or BigQuery.
No coding needed – just schedule a sync every day.
Useful if you want to build dashboards outside Mailchimp.
I use it to track unsubscribes, open rates, and custom fields like purchase behavior.
Hey all – Lea here! Love this community.
Just wanted to highlight some common pitfalls with popups + Mailchimp:
MISTAKES TO AVOID Showing popups too soon – wait at least 5-10s.
Not segmenting – always send leads to the right Mailchimp list.
Forgetting GDPR – use double opt-in if your audience is in the EU.
Cluttering the popup with too much info – keep it clear and concise.
Once I fixed these, my bounce rate dropped by 11% and leads grew by 4.3%.
As a UX designer, here’s my 2 cents:
Design Tips for Better PopupsUse contrast – make the CTA button pop.
Minimize distractions – no unnecessary links.
Mobile-first – test on different screen sizes.
Clear headline – explain the benefit upfront.
Also, Popupsmart templates are highly customizable and look great right out of the box.
No design background needed – just plug and play!
Hola! Digital nomad checking in. I’ve used Mailchimp and popups across 3 languages and 5 different client sites.
Here’s how I’ve grown lists using popups:
Growth Tactics with PopupsOffer a lead magnet (eBook, discount, quiz)
Use multi-step popups to reduce bounce
Create urgency: “Only 3 spots left!”
Translate forms for global reach (Popupsmart supports this)
Also: Mailchimp integrates beautifully with Zapier, Segment, and over 300 platforms.
Hey everyone – Murathan here, co-founder at Popupsmart. Just wanted to drop in and say you’re all spot-on!
If you ever need:
Technical support
Custom templates
In-depth popup performance reporting
…you can always reach our team via Popupsmart.com or through live chat.
And if you’re looking to explore how to match form fields correctly, here’s the(How Can We Help? | Popupsmart).
Happy converting!
This is all so helpful – I run a small e-comm shop selling physiotherapy gear and use Mailchimp to stay in touch with clients.
I just integrated Popupsmart thanks to this thread. My biggest takeaway: Keep it simple and sincere. My highest converting popup had this text:
“Want to feel better, move easier? Get 10% off your first order.”
Worked like a charm – 6.1% conversion rate.
Thanks all!
