Since @amari-fioravanti mentioned cart abandonment rates, I wanted to bring this up, because it’s a massive challenge in online shopping that costs businesses billions every year.
-Nearly 70% of online shopping carts are abandoned.
-That’s over $18 billion lost annually for e-commerce businesses.
So why customers abandon their shopping carts?
-
48% of shoppers abandon their cart due to unexpected extra costs, such as shipping fees and taxes.
-
22% of users leave because of slow delivery times.
-
25% of shoppers abandon their cart when required to create an account before checking out.
Cart Abandonment Rates and Solutions
While cart abandonment is a common challenge, there are effective ways to reduce it and recover lost sales:
1. Be transparent about costs. Extra fees at checkout are one of the top reasons for cart abandonment. Displaying shipping costs and taxes early can prevent last-minute drop-offs.
2. Use well-timed on-site messages. A clear and well-placed popup offering free shipping, a discount, or a reminder about items left in the cart can help keep customers engaged before they leave. You can try Popupsmart to create cart abandonment popups without disrupting the shopping experience.
3. Send cart abandonment emails. Follow-up emails can be highly effective, with an average open rate of 45%. Among those who open the email, 54% say they would complete the purchase if offered a discount. Didn’t get a reply? You can check out any tips for sending a follow-up email here.
4. Offer guest checkout. Requiring shoppers to create an account can create friction. Providing guest checkout option allows them to complete the purchase faster.
Optimize checkout for mobile. With 68% of orders now placed via mobile, a seamless checkout experience on smaller screens is key. A complicated or slow process can lead to frustration and abandonment.