Sumo Alternative for 2025—Any Recommendations?

Popup Conversion Strategies
1

We’ve been using Sumo (or BDOW! now) for a while on our Shopify store. It’s been okay overall, but the limitations around targeting and domain limits are starting to hurt. Also, their paid plan caps us at 3 domains and 100K visitors, and we just crossed 170K monthly traffic. :grimacing:

Pricing is climbing and it’s hard to justify given the limited feature set (no phone call popups, no teaser popups, fewer integrations, and not the snappiest load speed either).

Looking for a better alternative that won’t cost a fortune as we scale. Preferably something with:

  • Advanced targeting

  • Gamification

  • Solid Shopify integration

  • Ad-free popups

  • Good analytics

Any suggestions?

2

+1
RockTheScale4

We’ve been using Sumo (or BDOW! now) for a while on our Shopify store. It’s been okay overall, but the limitations around targeting and domain limits are starting to hurt. Also, their paid plan caps us at 3 domains and 100K visitors, and we just crossed 170K monthly traffic. :grimacing:

Pricing is climbing and it’s hard to justify given the limited feature set (no phone call popups, no teaser popups, fewer integrations, and not the snappiest load speed either).

Looking for a better alternative that won’t cost a fortune as we scale. Preferably something with:

  • Advanced targeting
  • Gamification
  • Solid Shopify integration
  • Ad-free popups
  • Good analytics

Any suggestions?

I had similar pain with Sumo and switched a while ago. Check out Popupsmart — been very happy with it so far. It has:

  • Blazing fast load times (under 134ms!)

  • Works across multiple domains

  • Clean UI with smart triggers (exit intent, scroll, OS, cookie-based, etc.)

  • Forever-free plan up to 5K pageviews

  • Integrates with Shopify, Webflow, WordPress, Zapier, and many more (see full list)

Pro tip: if you’re worried about pageview costs scaling, Popupsmart’s pricing stays predictable even at 500K PV+.

3

OptiMonk is another one worth looking into. Their free plan is more generous (up to 10K PV), but like you mentioned, your traffic is 170K/month, so you’d hit the $249/month tier quickly.

Also, branding removal isn’t possible in free tier. :confused: So it’s decent for small stores but starts losing value as you grow.

4

Great thread! Let me throw in a few more options for you guys to consider:

  • OptinMonster — Loads of targeting features, but as others said, the 100K PV cap means you’ll hit their enterprise pricing (which isn’t listed :unamused_face:).

  • Wisepops — Really smart targeting, analytics, and A/B testing. But pricing starts at $79/month and climbs FAST. Good but not cheap.

  • Convertful — Drag & drop editor, gamified popups, $7/month starter plan.

  • Claspo — Pay-per-interaction. If you’re looking to control costs better, this one is worth checking.

5

I’ve used both Sumo and Popupsmart. Here’s how I’d compare them:

Feature Popupsmart Sumo
Free Plan Yes (5K PV) Yes
Gamification Yes (Spin-to-win, countdowns) Limited
Shopify Integration Yes (1-click app) Yes
Unlimited Domains Yes on paid plans No (max 3)
Load Speed Under 134ms Slower
Teaser Popups Yes No
Phone Call Popups Yes No
Custom Fonts & CSS Yes No
Email Integrations 25+ + Zapier Shopify/WooCommerce only
6

Just adding on, I really appreciate Popupsmart’s teaser popup feature. Keeps UX nice and clean. Users click when they’re ready instead of being hit with a full-screen modal. More on teaser popups.

Also, they’ve got popups for WhatsApp call-back, mobile click-to-call, and others that Sumo doesn’t even touch. Great for service-based businesses!

7

Anyone know if Popupsmart works well with CRMs or email marketing tools?

8

Hey, yes! Popupsmart integrates with:

  • Mailchimp, Klaviyo, MailerLite, ActiveCampaign, HubSpot, and more.

If you don’t see your tool, just connect via Zapier. Super smooth. :counterclockwise_arrows_button:

9

I’ll back that. Zapier saved me tons of time with Popupsmart. Set it up once, and it pushes new leads to my CRM automatically. :sign_of_the_horns:

10

Let’s simplify this with a comparison table :backhand_index_pointing_down:

Tool Free Plan Pricing (100K PV) Gamification Shopify Integration Key Pros Key Cons
Popupsmart Yes $57.5 :white_check_mark: Spin-to-win :white_check_mark: Fast, flexible, multi-goal Small free plan
OptiMonk Yes $249 :white_check_mark: :white_check_mark: Strong UI, gamified popups Expensive at scale
Wisepops No $79+ :white_check_mark: Advanced :white_check_mark: Great targeting High scaling cost
OptinMonster No Custom (100K+) :white_check_mark: :white_check_mark: Advanced triggers No clear pricing
Convertful No $7 (10K PV) :white_check_mark: :white_check_mark: Affordable start Limited scalability
Claspo Not clear Interaction-based :white_check_mark: :white_check_mark: Budget-friendly Fewer integrations
11

Just wanted to thank everyone here — I bookmarked this thread and sent it to my startup team. Super helpful comparisons. :raising_hands:

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