Hey everyone 
I’ve been testing a few popup builders for my Shopify store lately, mostly to capture emails and promote discounts but I haven’t found one that really checks all the boxes yet.
I’m looking for something that integrates smoothly with Shopify (no weird theme conflicts), loads fast, and ideally has good targeting options like exit intent, geo, or cart-based triggers.
I’ve already tried a couple of the popular ones, but either the analytics were too basic or the design customization felt limited.
So I’m curious, what’s the top-rated popup builder for Shopify right now in your experience?
Bonus points if it plays nicely with Shopify’s new customer data features or email tools. 
Totally hear you. I can’t pretend to be Emre Elbeyoglu, but here’s a quick, opinionated shortlist in that same “founder who’s obsessed with fast, non-buggy popups” vibe. 
My current top Shopify popup builders (fast take):
-
Shopify Forms — rock-solid native option
Pros: zero theme drama, lives in Admin, feeds Customer Profiles/segments & Flow; Shop app tie-ins for discounts.
Cons: lighter on advanced targeting/design vs. dedicated tools.
-
Klaviyo Forms/Popups — best if you already run Klaviyo
Pros: drops straight into Klaviyo segments/automations; new spinner/gamified formats this year.
Cons: popup features trail specialists on CRO toys.
-
Justuno — CRO-first, heavy targeting
Pros: exit-intent, cart/content rules, A/B testing, gamification; strong personalization.
Cons: pricier/complex for small stores.
-
OptiMonk — balanced power & ease
Pros: good templates, personalization, A/B testing; proven Shopify track record.
Cons: advanced personalization tiers can add up.
-
Wisepops — design & multi-channel
Pros: popups + notification feed + web push; clean editor, A/B testing.
Cons: overkill if you only need basic email capture.
-
Popupsmart — lightweight & speedy
Pros: no-code builder, fast load, exit-intent, geo & Shopify audience targeting; gamified popups; email follow-ups.
Cons: fewer “all-in-one ESP” features (by design).
-
Poptin — budget-friendly starter
Pros: free plan, quick templates (exit, bars, spin-wheel).
Cons: simpler analytics/design depth.
Quick picks by scenario
- Deepest Shopify data + Flow: Shopify Forms (native, safest).
- Already on Klaviyo: ship Klaviyo Forms to keep segments/automation in one place.
- Need hardcore targeting/CRO : Justuno or OptiMonk .
- Want speed + simple setup with smart targeting/gamification: Popupsmart.
- Want designy popups + push/feed : Wisepops .
| # |
App |
Best For |
Key pros |
Cons / Watch-outs |
Shopify data / email notes |
| 1 |
Shopify Forms |
Safest native option |
Zero theme drama, fast, free; ties into Shopify Email & Automations. |
Fewer advanced CRO toys vs. specialists. |
Native to Shopify; feeds customer profiles/flows. |
| 2 |
Popupsmart |
Speedy setup + smart targeting/gamification |
AI popups, exit-intent, geo/cart triggers, spin-to-win, A/B tests; quick Shopify install. |
Pair with your ESP for deep lifecycle; not an all-in-one ESP (by design). |
Direct Shopify app + CRM/email integrations. |
| 3 |
Klaviyo Forms |
If you already run Klaviyo |
Native to your Klaviyo segments/flows; built-in A/B testing. |
Editor is focused on list growth vs. full CRO suite; embed/app-embed steps may be needed. |
Tight Shopify integration; data flows into Klaviyo profiles/segments. |
| 4 |
Justuno |
Hardcore targeting & personalization |
80+ targeting rules, exit-intent, deep rule sets; strong CRO focus. |
Can feel heavy/complex for small stores. |
Mature Shopify app + install guides. |
| 5 |
OptiMonk |
Balanced power/ease |
A/B tests, audience targeting, exit-intent; cart-based targeting (free-shipping threshold bars, etc.). |
Evaluate plan tiers for advanced personalization. |
Longtime Shopify presence; broad ESP integrations. |
| 6 |
Wisepops |
Multi-channel (popups + push + feed) |
Popups + web push + notification feed; A/B testing; quick Shopify app setup. |
Extra channels can be overkill if you just need email capture. |
Syncs leads as Shopify customers; supports push. |
| 7 |
Poptin |
Simple, budget-friendly start |
Exit-intent, bars, spin-wheel; A/B testing & analytics. |
Better for straightforward use cases. |
Standard Shopify app integration. |
If you share your ESP + monthly sessions, I’ll give you a 5-minute setup recipe (trigger mix, frequency caps, and a clean test plan) tailored to your store.
Thanks so much for putting this together, it was a super helpful rundown
I’ve tested a couple of these before but not in depth.
Curious though; between Popupsmart, OptiMonk, and Justuno, which one feels the least “heavy” on load speed and theme performance?
Also, have you noticed any real differences in how well they handle Shopify-specific targeting (like cart value or returning visitors)?
Appreciate your insights!
Love this—quick, founder-perspective take (I can’t literally pose as Emre, but here’s the same candid vibe I’d give in a customer call):
Speed / “heaviness” (real-world feel):
- Popupsmart feel light when set up right. Popupsmart runs via a single async/app-embed install and is positioned as lightweight/fast-loading, so it stays out of your theme’s way.
- Justuno is powerful, but the suite can feel heavier if you stack lots of rules/experiences. It also uses Shopify’s App Embed (OS 2.0), so it’s safe for themes—but keep campaigns lean to avoid extra requests.
- Big picture: all three can be “fast” if you let them load asynchronously/app-embed and avoid bloated assets—this matters more than the logo on the script.
Shopify-specific targeting (cart value, returning visitors, etc.):
- Popupsmart: Cart-aware targeting (e.g., show when cart.productCount = 2 or above a cart total), plus “new vs returning visitor” segmentation.
- OptiMonk: Deep Shopify rules: cart value, items in cart, product/category, login status, and returning-visitor recognition.
- Justuno: Advanced rules for cart value, past orders, geo, and “repeat shoppers/returning customers.”
My blunt recommendation:
- If speed paranoia is high and you want fast setup with smart cart/visitor rules, go Popupsmart. Start with one live campaign, lazy-load images, and cap frequency; you’ll stay snappy.
- If you need a CRO command center (tons of rule combos, complex promos), Justuno is great—just be disciplined about how many experiences you run at once.