I’ve shortlisted a few agencies for my restaurant’s digital promotion, especially for paid ads.
What key points should I consider before finalizing a PPC company in Lucknow?
Any red flags or must-ask questions?
Hey @thisisrohits Here’s a detailed checklist I wish someone gave me back then:
What to Check Before Hiring:
- Local Experience
Ask if they’ve worked with restaurants or food businesses in Lucknow. Local targeting needs a special approach — like running campaigns around Hazratganj, Gomti Nagar, or food delivery near universities. - Funnel Ownership
A good PPC agency won’t just run ads — they’ll guide you on:
- Landing page optimization
- Suggesting tools like Popupsmart or OptiMonk to capture leads (email/WhatsApp)
- Retargeting campaigns for menu views or cart abandons
- Conversion Focused Strategy
Ask what metrics they optimize for. If they just talk about clicks and not bookings, reservations or orders, run. - Platform-Specific Skills
For restaurants, Meta (Instagram/Facebook) is often more ROI-positive than Google. Make sure they’re experienced with both. - Reporting Style
Ask to see a sample report. It should show ROAS, CPC, CTR and conversion actions, not just impressions.
5 Must-Ask Questions:
- What’s your process for geo-targeting local audiences?
(They should mention radius targeting, location-based keywords, and schedule optimization) - Do you run A/B tests for creatives and CTAs?
If no — they’re wasting your ad budget. - How do you track real conversions?
Look for answers like: call tracking, WhatsApp clicks, online bookings, and popup submissions. - What’s your landing page approach?
If they say “you can just send traffic to your homepage” — red flag. - Do you help with retargeting and upsells?
Ask about abandoned cart ads, cross-sell campaigns (like “Add dessert for ₹49!”), and using Meta pixel effectively.
Red Flags:
- They guarantee “#1 position” or “overnight results”
- Their own site has no case studies
- They don’t offer transparency on ad spend vs service fee