WooCommerce Popups – What’s the Best Tool to Create

I’ve started working more seriously on conversion rate optimization for my WooCommerce store. Looking for a popup builder that’s easy to integrate, has powerful targeting, and doesn’t require a ton of dev work.

I’ve been exploring Popupsmart and OptinMonster, but not sure which would best fit WooCommerce specifically. What’s your go-to popup solution for WooCommerce? Looking to collect leads, show promos, maybe even reduce cart abandonment. Appreciate any tips or experiences you can share!

Hey Burak! I totally get the need for a reliable popup solution. I’ve been usingPopupsmart for WooCommerce and it’s honestly the easiest setup I’ve experienced.

Here’s how to do it:

How to Build a Woocommerce Popup with Popupsmart?

Let’s see how to create a WooCommerce popup step by step.

1. Sign up to Popupsmart if you haven’t, and log in to your account.

2. Click on the “Embed Code” to get your Popupsmart embed code.

3. A modal will open to give you the Popupsmart embed code. Copy this embed code to the clipboard.

4. Then, go to your WooCommerce store’s admin panel and click on the “Appearance” section on the left side.

5. Then, click on the “Theme File Editor” to edit your theme’s code.

6. Under the “Theme Files,” find the “Footer” section of your theme and paste your embed code before the closing body tag, as shown below.

Click on the “Update File” to save your changes.

Your code injection process is finished now so you can create your WooCommerce popup campaigns with Popupsmart.

7. Then, go to your Popupsmart dashboard and click on the “Websites” part from your profile.

8. Click the “New website” button to add your WooCommerce store’s domain.

9. Type your website’s URL into the “Add a new website” part and click the “Save” button.

:bell: If you see your website unverified, click the “Unverified” button, and from the opening modal, click “Verify website,” then return to your dashboard and click “Refresh.”

For further details about the verification of your website, see How to Verify Your Website.

10. Go to your dashboard and click the “New Campaign” button to create your conversion-ready popup.

11. Create your popup campaign and adjust it as much as you like. Then, click the “Publish” button on the left-hand panel when done.

12. Then, you will see a modal saying that your WooCommerce popup campaign has been published successfully.

Great guide, michelle-brnt! Just to add—Popupsmart works on any CMS. I tested it on WooCommerce, Webflow, and custom HTML projects. No plugin required, just that one-line embed script.
Perfect if you want a lightweight, high-speed solution without bloating your WordPress backend.

Love this thread! Just wanted to jump in and recommend OptinMonster as an alternative. I’ve used it with WooCommerce and saw solid results.

:white_check_mark: Features I loved:

  • Exit-intent popups to stop cart abandoners

  • Multi-step popups (engaging!)

  • Real-time personalization and device-based targeting

  • A/B Testing to find what converts best

If you’re OK with paying a bit more, it’s powerful for serious conversion optimization.


Hey team! I’ve had success using Ninja Popups on my WooCommerce site. If you’re into form-based lead capture with solid design options and want a one-time purchase instead of subscriptions, this might be for you.

Bonus: Built-in reCaptcha, redirect rules, and 70+ pre-designed templates!

Thanks for this helpful thread! Here are a few quick things I learned the hard way :sweat_smile: when I first added WooCommerce popups:

:prohibited: Mistakes to avoid:

  • Don’t overload your homepage with multiple popups.

  • Test mobile responsiveness—bad mobile popups can hurt your SEO.

  • Avoid using the same popup for all users—customize based on user actions or traffic source.

Since switching to time-delayed and scroll-triggered popups, my bounce rate dropped and conversions improved!

From a UX perspective, Popupsmart is a really smooth tool. Here’s why I love it:

  • Fully responsive popups for mobile/tablet

  • Easily styled popups to match your brand

  • Works without installing any plugin

This is :fire:! Here’s what worked best for my WooCommerce store when it came to popup strategies:

:chart_increasing: WooCommerce Popup Tips:

  • Use urgency (countdown timers, “limited spots”)

  • Offer real value (free shipping or discount for email)

  • Show different popups for returning users

  • Target based on cart content

I used Popupsmart’s analytics to track which campaigns worked—and just that helped me increase email signups by 3x!

When it comes to creating effective WooCommerce popups, the best tools are those that offer flexibility, customization, and integration capabilities. Plugins like OptinMonster, Popup Maker, and Ninja Popups stand out for their user-friendly interfaces and robust targeting features. These tools allow store owners to boost conversions by capturing leads, promoting special offers, and reducing cart abandonment.

While WooCommerce serves as a strong platform for WordPress users, businesses also explore other platforms based on their specific needs. If you’re considering expanding your digital storefront or exploring alternative platforms, you might want to check out our detailed guide on Shopify eCommerce Development, which offers insights into building scalable and high-performing Shopify stores.